Ray Daniels has seen every corner of the music business, from making hits to being blackballed, from major label boardrooms to building R.A.Y.D.A.R. Management from the ground up.
In this episode of The Manager’s Playbook, Ray gets real about what it takes to survive, and last, in an industry that changes fast. We talk managing talent like Theron Thomas, how A&R shifted with data, and why the future belongs to artists who understand both science and storytelling.
No fluff. Just hard-earned lessons on equity, authenticity, and building with intention.
A conversation like this doesn't come cheap.
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The Manager's Playbook