MacVoices MacVoices #25208: Joe Kissell Introduces Take Control Premium
Joe Kissel introduces Take Control Premium, a new membership program offering 50% discounts on all Take Control books for a year. He explains the challenges of online sales, taxes, and the reasoning behind replacing traditional sales with this model. The discussion covers pricing, customer psychology, and the value of quality tech information in a world of quick but often unreliable online answers.
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Show Notes:Chapters:
00:00 – Introduction and Welcome 01:21 – What Is Take Control Premium? 04:27 – Why a Membership Model? (Amazon Prime Inspiration) 07:00 – Tax Complexities and Why They Use Paddle 10:30 – Workarounds for Selling the Membership 13:06 – How to Buy and Apply the Discount 16:22 – Discount Tradeoffs and Removed Features 22:20 – Sales Psychology and Customer Behavior 26:18 – Not a Subscription: Why That Matters 30:14 – Future Member Perks and Community Value 36:41 – Can This Business Model Survive? 42:32 – Ebook Pricing Pressures and Perceptions 44:14 – Where to Learn More and Final Thoughts
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Guests:
Joe Kissell is the publisher of Take Control ebooks, as well as the author of over 60 books on a wide variety of tech topics. Keep up with him if you can on his personal site, JoeKissell.com, and on Twitter.
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