The Brave Technologist The Decentralized Revolution and the Emergence of NFTs
In this episode we also discuss:
- Considerations for NFT marketing and the utilization of decentralized technologies
- Identifying and listening to your brand champions to create community
- Examples of how Dapper Labs delivers blockchain-based experiences and NFT digital collectibles via Crypto Kitties and collaborations with the NBA and Dr. Seuss
- How email marketing has changed and what it takes to be successful
Guest Bio: Jeremy Epstein is the Chief Marketing Officer at Gtmhub, the world’s leading SaaS provider enabling the OKR (Objectives and Key Results) goal-setting methodology. In December 2020, Gtmhub raised the largest Series B round in the history of the category ($30 million) and serves global brands like Société Générale, CNN, Adobe, Red Hat, and TomTom.
Prior to Gtmhub, Jeremy was the VP/Marketing at Sprinklr which grew from a $20 million valuation and 30 people to $1.8 billion valuation and 1400 people during his 4-year tenure.
Concurrently, Jeremy serves as the co-Chief Investment Officer of the Crypto Futura Fund, a thesis-driven hedge fund that identifies undervalued, high potential blockchain-based tokens in the emerging crypto asset class. The Fund returned 90% in 2020.
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About this Show:
Brave is at the forefront of a new online privacy frontier and has unique insight into the future of marketing and advertising in a cookieless world. If you're an agency, brand marketer or entrepreneur challenged by the changes in ethical advertising, consumer privacy and buyer expectations, this podcast will provide a backstage view of how influential marketers at top brands and agencies are responding to what's next.
Music by: Ari Dvorin
Hosted by: Donny Dvorin