Franchise PR and marketing is changing quickly, and the data trends are helping to reshape strategies to get better results - at least, that's what we discuss in this episode with Graham Chapman from 919 Marketing.
Graham shared some solid insights into:
- How to use marketing analytics to drive marketing decisions
- What is changing in FranDev and Franchise marketing
- How content around franchise innovation and leadership is shortening franchise sales processes and creating better leads (Red - we discussed something similar & Graham mentioned how Moran Family of Brands recently did a great job of this)
- How to consolidate data across marketing and PR functions to get deeper insights to drive strategy
- The new way to leverage PR and own media channels to get multi-piece content strategies to work (Stratus Building Solutions example was great)
- Creating ideal client profiles based on real data for FranDev and franchise marketing and make sure marketing strategy and lead acquisition approach align with them
Enjoy!
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