

3 Communication Challenges for Churches (Part 3): Better Communication With Outsiders - Episode 410
5 snips Aug 20, 2025
Phil Taylor, a branding and storytelling expert from Plain Joe Studios, joins the conversation to unpack the nuances of outreach for churches. They discuss effective communication with outsiders, stressing the importance of building genuine relationships beyond church walls. With practical strategies, they explore how clear branding can transform church engagement, making spaces inviting for newcomers. The discussion emphasizes actionable steps churches can take to enhance their outreach and foster meaningful connections with the community.
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Get Out Of The Church Bubble
- Spend regular time with people who don't follow Jesus to understand their context and stories.
- Join activities you enjoy (e.g., sports, leagues) to build authentic outsider relationships.
Include Real Voices In Message Prep
- Invite diverse, non-expert voices into message prep to surface real pain points and language.
- Listen to people with lived experience before teaching on topics you haven't lived through.
Language Is A Barrier
- Insider language pushes outsiders away and obscures meaning for new people.
- Keep weekend language and public cues clear for first-time visitors to follow.