The way we speak to ourselves and the words that we use program not only ourselves but our clients. In this episode, Scott Carson talks with entrepreneur and NLP expert, Matt Brauning, about being mindful of choosing the right words when speaking with clients—be it for a deal or just a normal day-to-day interaction. They talk about the difference between possibility language and necessity language and how to use them in succession. Scott and Matt then highlights the importance of having values and the right attitude to get you to the next level and make the best decision for your business and life in general.

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