Beyond the Drop: How Cuts Clothing Plans, Launches, and Iterates for Seasonal Wins

How do you scale a brand without losing what made it work in the first place?In this episode of Marketing Mindset, we’re joined by Sean Christman, VP of Ops at Cuts Clothing, a brand that’s not just riding the DTC wave but defining how to build for the long game.

• The 3-part framework Cuts uses to plan product and marketing: Same-to-Same, New-to-Same, and New-to-New
• Why creative, not product, is the most important variable to optimize
• How to align seasonal marketing with customer behavior (and avoid ad fatigue)
• A simple system to preserve institutional memory and avoid relearning the same lessons

Sean unpacks the behind-the-scenes playbook Cuts uses to plan seasonal launches up to a year in advance, while still staying nimble enough to iterate monthly on creative, marketing angles, and positioning.We cover:Whether you're a DTC brand or a performance agency, this conversation is a masterclass in turning operational rigor into repeatable growth.