On Your Terms® 258. How I Grow My Business in Q4 (Without Ever Running a Black Friday Sale)
Sep 29, 2025
Most entrepreneurs underestimate Q4, but this podcast reveals five key strategies to thrive without Black Friday sales. Learn how to create urgency with end-of-year messaging and plan for January launches. Discover the power of consistent content to stay ahead in a crowded marketplace. Find out how to run holiday sales early and the surprising advantage of tax deductions. Tune in for a mindset shift that turns limiting beliefs into opportunities for growth!
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Leverage End-Of-Year Urgency
- Use end-of-year messaging to create urgency and push customers to act before December 31st.
- Position purchases as the foundation for hitting 2026 goals so prospects start now rather than waiting.
Build January Momentum In Q4
- Plan and build assets in Q4 so your big January/February promotion launches smoothly without scrambling.
- Use the last 90 days to iterate and prepare so you can simply hit play when the new year arrives.
Four-Day Sales Sprint Success
- Sam plans a four-day sales sprint in late January/early February that made over $338,000.
- She uses Q4 to prepare assets and iterations that make that promotion successful.