There was a necessary reset of the industry, as many companies either merged with one another or were forced to shut down altogether.
This allowed for a more streamlined, sustainable market to emerge, one that could better serve both consumers and the industry as a whole.
Today, there are still numerous streaming services on the market, but the landscape is much more manageable, and companies are better able to differentiate themselves and offer unique value propositions to their users.
Listen to Hazel Savage, VP of Music Intelligence, SoundCloud talk more about the music industry in the full episode 👉 https://bit.ly/3WWmZxc
Marketer of the Month