87: People Invest in People | $6B CEO Conor Hoey on Raising Capital Through Relationships

Raising capital isn’t about having the perfect pitch deck. And there’s no magic button that makes assets pour in.

At the end of the day, it all comes down to one thing: trust.

If you want to grow your boutique, you have to build real relationships with investors. Take it from $6B CEO Conor Hoey. He’s spent over a decade raising capital, leading investments, and even securing the right backers for his football club. And along the way, he’s learned one simple truth: People do business with people.

In this Episode, Conor and Stacy dig into:

• Why investors actually say yes (hint: it’s not just about performance)
• What football and finance have in common when it comes to finding the right investors
• The biggest mistakes boutique funds make when trying to break into new markets
• Why you need to stop hiding behind emails and start picking up the phone (seriously, just do it)

If you know relationships are the key to raising capital but aren’t sure how to actually build them, this Episode is for you.

Learn More About Conor Hoey:

Conor is the CEO of Gemini Capital in Ireland, an organisation that provides an easy and cost effective way for Investment Managers from around the world to create and distribute UCITS funds.  Having been in the Finance industry over 30 years in London and Dublin, he has worked across insurance, consulting, asset management and securities services.

Outside of work, he is well known for his passion for Drogheda United, a League of Ireland professional soccer club where his family’s involvement goes back 75 years.  Conor is a former chairman and current director of the club.  They recently won the Football Association of Ireland Cup, which he can be seen cradling in his profile picture.  This means European football for the club later in 2025.  He is also a keen musician, cook, traveller, pickleballer and soon to be author!  

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