We Are Podcast 209. How To Find Opportunity and Successfully Market Your Brand In a Changing World
The world has changed so drastically that business owners and podcasters are struggling to navigate this new climate. But, what if you were able to seize this moment, and convert it into a game-changing opportunity- not only for you but also for those who need help the most?
Welcome to Should I Start A Podcast,
where each week Ronsley Vaz, with the help of a star-studded entrepreneurial guest lineup, explores why you should start a podcast; build an audience, and how to keep them hungry for more.
If you’re thinking about starting a podcast or simply looking for a better way to get your message out to your audience, then this is the podcast for you.
This week, Ronsley talks about marketing strategies during a pandemic, with the marketing queen herself, Steph Taylor. If you know Steph’s hugely successful podcast, “Socialette,” then you will know precisely why we called her in.
Steph is the vibrant entrepreneur that is taking the online marketing world to a new level. She is the founder of StephTaylor.com, the Go-To space for online entrepreneurs. Steph provides some authoritative guidance when it comes to launching (or even relaunching) podcasts, online courses, memberships, digital products and more.
Previously, Steph was the founder of Wildbloom Creative, the wellness marketing consultancy that helps good brands stand out. She was also the founder of SugarFree Box, the successful Australian health food subscription box.
In this episode, Ronsley and Steph explore how you can switch up your marketing tactics so that you’re sending out the right kind of messaging.
They look at why people have entirely different motivations now, and how you can contend with inevitable objections.
Also in this episode:
- How life has been like for Steph during the pandemic
- Why Steph is generating five podcast episodes a week
- How you can educate people on the value of paying for your services and products
- Why your FAQs page should be a must-have on your website
- How you can gain perspective and find opportunity in the current climate
- The fear of failure and how you turn that around
Links:
Steph Taylor: LinkedIn
Steph Taylor: Instagram
6 Signs You Should Launch a Digital Product In Your Business