What makes an effective executive? | Productivity Mastery #209 with Melissa Rosenthal

🚀 In episode #209 we welcomed Melissa Rosenthal, co-founder of Outlever.

Listen to this episode and learn:

💡How Melissa has transitioned from executive roles to co-founding her own company, Outlever.

💡How to maintain transparency while shielding teams from excessive pressure

💡How can executives manage immense pressure to perform efficiently and adapt to rapid changes, especially with AI integration?

💡Does gaining experience and trusting oneself help in building confidence for decision-making?

and many more...

About our guests:

Melissa is a media and tech executive building a platform to counter the frustrations she has faced throughout her career.

Previously, she was the CCO of ClickUp, CMO of Insight Timer, CRO of Cheddar, and VP, Creative at BuzzFeed. She has been featured in Forbes' 30 Under 30, Business Insider’s 30 Most Creative People Under 30, and Digiday's "Changemakers.

You can find Melissa here:

LinkedIn: https://www.linkedin.com/in/melissarosenthal5/

Website: https://melissajrosenthal.com/

Chapters:

00:00 Introduction and Melisssa's background

03:11 Transitioning to Foundership

06:06 Challenges for Executives in 2025

09:05 Leadership Style and Team Management

12:06 The Pressure of Executive Roles

14:57 Super Bowl Ad Experience

20:58 Maintaining Focus Under Pressure

23:46 Building Confidence and Overcoming Imposter Syndrome

31:51 Finding Balance in Startup Life

35:25 Mindful Productivity and Focus

43:02 Evolving Leadership Styles

47:22 Building a Growing Company

54:08 The Interplay of Product and Marketing

Enjoy listening and #KeepPERFORMing!

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Website:

https://stoyanyankov.com/podcast/