Paul Graham has famously advocated for doing things that ‘don’t scale’ in order to kickstart your client acquisition. What does this mean in practice and what strategies can founders utilize in the very beginning to convince customers to hop on board? Joining us to uncover what goes into early customer acquisition is James Hind, Co-founder and CEO of carwow.

The very beginning of a startup’s user acquisition journey can be grueling. In this talk James outlines how carwow benefited from keeping processes manual in the beginning, the way they found the perfect clients to pitch to and much more to kickstart their growth.