Superwomen with Rebecca Minkoff Pay it Forward: Evelyn Webster of SoulCycle
Even if you haven’t made it to one of the workouts at SoulCycle, you’ve certainly heard of the legendary spin classes by now. The boutique fitness brand that turned stationary bikes into an elevated ritual in exercise now encompasses nearly 100 locations nationwide.
At the helm since 2020, Evelyn Webster has cultivated a culture of openness and transparency among her colleagues. Coming from the UK after a successful career in media, she is working hard to ensure SoulCycle studios embody the same welcoming atmosphere they’ve had since day one, keeping the community engaged with the brand as it scales. Even now, when Evelyn needs to reset, you can find her sweating it out on a bike, undergoing the mental and emotional shift that only the most stellar workouts can achieve.
Thanks for listening! Don't forget to order Rebecca's new book, Fearless: The New Rules for Unlocking Creativity, Courage, and Success.
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How to keep an established brand fresh in the minds of consumers.