Michael Gale's Futures In Focus Ray Cornyn - Automotive Industry Transformation
Ray Cornyn discusses the evolving automotive industry, focusing on the increasing role of silicon and software in shaping future vehicles. We explore the shift from traditional isolated systems to centralized processing capabilities, the potential applications of extensive sensor data, challenges faced by automakers in adapting to software-defined vehicles, and the balance between superficial features and substantial technological advancements. Predictions about future driving experiences, Tesla's impact, and the challenges for traditional automakers in enhancing ownership experiences are also highlighted. Overall, the dialogue explores the ongoing transformation and challenges within the automotive sector.
Read Michael's corresponding article for Forbes here: