MINI TECH SCROLL: AWS outage, e.l.f. x Twitch shoppable streams, Lionsgate taps fan editors + Wikipedia user trends

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The biggest tech news & social media trends on the internet from October 22nd, 2025.

Timestamps: 

00:00 Intro

1:43 AWS outage breakdown 

6:54 e.l.f. Cosmetics is partnering with Twitch for shoppable streams

10:10 Lionsgate has hired TikTok edit creators for marketing 

13:47 Wikipedia human pageviews drop by 8% 

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Sources: 

https://www.9news.com.au/national/aws-outage-which-apps-and-websites-are-down-amazon-web-services-outage/0dc38ec2-467f-49a8-b1c1-a95ac128a44a 

https://health.aws.amazon.com/health/status 

https://www.reuters.com/business/retail-consumer/amazons-cloud-unit-reports-outage-several-websites-down-2025-10-20/ 

https://techcrunch.com/2025/10/21/amazon-dns-outage-breaks-much-of-the-internet/

https://www.aboutamazon.com/news/aws/aws-service-disruptions-outage-update  

https://www.smh.com.au/technology/why-one-company-s-glitch-just-broke-half-the-internet-20251021-p5n41g.html 

https://investor.elfbeauty.com/stock-and-financial/press-releases/landing-news/2021/05-06-2021-073714973  

https://www.businesswire.com/news/home/20251015615060/en/e.l.f.-Cosmetics-is-First-Brand-to-Launch-Shoppable-In-Stream-Element-on-Twitch-Powered-by-Amazon-Ads 

https://www.marketingdive.com/news/elf-cosmetics-first-test-twitch-livestream-shopping-ads/802953/ 

https://www.voguebusiness.com/story/technology/live-streaming-ushers-in-a-new-era-for-e-commerce 

https://variety.com/2025/film/news/lionsgate-tiktok-fan-edits-1236551825/ 

https://diff.wikimedia.org/2025/10/17/new-user-trends-on-wikipedia/ 

https://www.techpolicy.press/amazon-cloud-outage-reveals-democratic-deficit-in-relying-on-big-tech/