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The Sweaty Startup
386: How to build an SEO optimized website
May 24, 2024
Simon Purdon, business partner, shares insights on building an SEO optimized website. Topics include links, content, and structure strategies for Google visibility. Learn about URL optimization, mobile optimization, and website structure essentials for SEO success.
09:13
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Quick takeaways
- Having specific landing pages for services and locations is crucial for SEO success by targeting relevant keywords.
- User experience and engagement are key factors in SEO, including mobile optimization, fast loading speeds, and schema data for structured information.
Deep dives
Optimizing URL Structure for SEO
Having the right URL structure is crucial for SEO success. By creating specific landing pages for different services and locations, businesses can effectively target the keywords that potential customers are searching for. For instance, a plumbing business should have dedicated pages for services like 'replace pipes in Austin' and various locations served to enhance visibility on Google. Without proper URL structuring, businesses risk Google's algorithm struggling to grasp their offerings.
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