Why the Mexican American pop star Becky G always identifies as '200%'
Sep 27, 2023
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Mexican American pop star Becky G discusses the cultural mash-up of her music, her philosophy for working with women in the industry, and representing her Mexican heritage at Coachella in this entertaining podcast interview.
Embracing her Mexican heritage and identity catapulted Becky G's career and made her a representative of the cultural shift in the music industry.
Becky G emphasizes the importance of collaboration and support among women in the music industry, encouraging a shift away from competition and towards empowerment.
Deep dives
Becky G's Authenticity and Embracing Identity
Becky G's interview highlights her journey of embracing her authentic self and Latin identity. She discusses how she started her career in the English-speaking market but found success when she decided to embrace her Latin and Mexicanness with pride. This shift in embracing her identity catapulted her career and made her a representative of that cultural shift in the music industry. Becky G expresses pride in every part of herself, even the incomplete or confusing parts, and emphasizes the importance of self-acceptance and self-love in the pursuit of success.
Breaking Barriers and Ignoring Genre Boundaries
Becky G discusses the change in the music industry, particularly in Latin music, where younger musicians are breaking barriers and ignoring genre boundaries. She contrasts this with her experiences growing up, where Latin artists were expected to fit into specific musical genres. She highlights the vibrant music scene created by artists who celebrate their in-betweenness and embrace their diverse cultural influences. Becky G's own career reflects this shift, as she started in the English-speaking market but found success when she embraced her Mexican heritage and identity.
Collaboration and Support Among Women in the Industry
Becky G emphasizes the importance of collaboration and support among women in the music industry. She talks about her experience collaborating with other women, such as Karol G and Natti Natasha, and the sisterhood and bonds she has formed. Becky G believes in the power of girl power and acts on it by collaborating with and uplifting fellow female artists. She encourages a shift away from the industry's tendency to pit women against each other and instead focuses on supporting and empowering one another.
Alt.Latino's Anamaria Sayre and Felix Contreras sit down with Becky G, right after her forthcoming Tiny Desk performance, to talk about the cultural mash-up of her music, her philosophy for working with women in the industry and representing her Mexican heritage at Coachella.
Audio for this episode of 'Alt.Latino' was edited and mixed by Isabella Gomez Sarmiento. Our show editor is Hazel Cills and our project manager is Grace Chung. Our VP of Music and Visuals is Keith Jenkins.