Hard truth: if you’re shipping AI and haven’t rethought identity, you’re not “innovating” — you’re just building a faster, prettier fraud engine.

In this conversation with Heather Dahl, we dig into what identity in the age of AI really means — and why mutual authentication is now the minimum entry fee for doing business online.

A few blunt takeaways:

AI changes the economics of scams — this isn’t “50 cents here, a dollar there” anymore, it’s industrialized fraud at AI speed.
A slick AI experience on top of a weak identity is just a scam delivery platform.
If you burn a customer with a security failure, you don’t get a second chance. They move on.
Every dollar you put into AI without strong identity and mutual authentication is risk capital for the attacker, not innovation spend.

If your systems can’t prove who they are to the customer, and your customers can’t prove who they are to you, your “AI strategy” is really just an attack surface with good branding.

🔗 Watch the full episode + bring this to your next board or exec conversation about “AI investments” and “digital experience.” If identity and mutual auth aren’t on the slide — the strategy is incomplete.

#ZeroTrust #AI #Identity #MutualAuthentication #CyberSecurity #DigitalTrust #FraudPrevention #CustomerExperience #VerifiableCredentials #ScamsAtScale

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