Cracking the Code: Marketing, Security, and Startups in Rails with Wafers' Ryan and Mike
Dec 29, 2023
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Rails experts Ryan and Mike from Wafers discuss their marketing strategies at Rails conferences with code-themed games and Lego sets. They debunk the myth that developers hate marketing, emphasizing authenticity. They delve into the crucial role of web application firewalls (WAFs) in managing bot traffic and improving security. Redis usage, memory decisions, and customer feedback are explored, highlighting how engineering can be a powerful marketing tool.
Developers dislike inauthentic and irrelevant marketing tactics, not marketing itself.
Web application firewalls (WAFs) play a crucial role in managing bot traffic and improving website security.
Engineers can use their skills as a unique marketing tool by creating small tools and resources that provide value to the community.
Deep dives
Wafris: An Open-Source Web Application Firewall
Wafris is an open-source web application firewall built on top of Redis. It aims to address the increasing problem of website attacks by providing security superpowers to developers. The gem, wafris-rb, acts as a middleware and passes request data to Redis using Lua to unpack and analyze the data. The open-source component allows users to create rules using the Redis CLI or an open-source CLI. The web application provides a visualization of traffic and enables users to set rules and utilize predefined rule sets. Wafris seeks to make security more accessible and elevate it for everyone.
Conference Marketing and Engineering as Marketing
Wafris prioritizes marketing efforts that involve personal conversations with people. They have found conferences to be effective forcing functions that drive them to deliver and receive valuable feedback. By attending conferences, they gather insights and feedback from attendees, helping them better understand the needs and challenges faced by developers in the community. Additionally, Wafris embraces engineering as marketing, creating small tools or resources, such as the Ultimate Guide to Rack Attack, that provide value to the community and serve as evergreen content. They also use social media to share interesting findings and insights from various websites, shedding light on the invisible threats and unique attacks occurring on the internet.
Booking a Conversation with Wafris
Wafris encourages developers in the Rails community to book a conversation with them. Interested individuals can schedule a call to discuss their applications, security concerns, and how Wafris can help. They are open to sharing their expertise, providing guidance, and answering questions to assist developers in improving their app security and mitigating attacks.
Wafris's Balancing Act: Software Development and Marketing
Wafris acknowledges the challenge of balancing software development with marketing efforts. While they enjoy building and improving their product, they recognize the importance of prioritizing marketing and sales activities. Weekly planning sessions help define marketing targets, such as conferences and event sponsorships, while daily efforts ensure continuous engagement with the community. Engineering as marketing and creating useful tools further amplify their marketing strategy by providing ongoing value to developers.
Providing Security Superpowers to Developers
Wafris aims to empower developers with security superpowers by offering an open-source web application firewall. With a focus on accessibility and usability, Wafris leverages Redis for real-time request analysis and visualization. The gem acts as middleware, capturing and analyzing request data while allowing users to create custom rules and utilize predefined rule sets. By combining expertise with innovative approaches, Wafris strives to make web applications more secure and manageable for developers.
Imagine if you could master the art of marketing in the Rails development world, or understand the nuances of web application firewalls (WAFs)? Well, look no further. We had an insightful chat with Ryan and Mike from Wafers, who shared their journey in Rails development, security, and their unique marketing strategies. They spoke about their presence at Rails Sassalay and RailsWorld conferences, where they stood out with their code-themed Cards Against Humanity game and a custom Lego set of DHH's car. Quite the creative spark, wouldn't you agree?
Now, let's debunk a myth: developers hate marketing. Is that really true? Ryan and Mike argue that it's not about hating marketing, but about disliking inauthentic and irrelevant tactics. They brought this authenticity to their open-source web application firewall, Wafers, and their testing process was as real as it gets. They touched on the crucial role of WAFs in managing bot traffic and improving website security - knowledge that is valuable for businesses of all sizes.
Our conversation also took us down the challenging road of starting a company that leverages Redis for different ecosystems. We shared our experiences with Redis and Lua scripts, and the intricate decisions about memory usage and performance. But, it hasn't all been about the technical side. Ryan and Mike emphasized the importance of customer feedback in product improvement and how engineering can be a unique tool for marketing. At the end of the day, it's about creating a balance and finding what works best for your startup. So, whether you're a Rails developer, a security enthusiast, or a marketing aficionado, this episode promises to serve a feast of knowledge.
Honeybadger Honeybadger is an application health monitoring tool built by developers for developers.
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