Stratechery The Great Flattening
May 13, 2024
Dive into the fascinating world of aggregation theory and its influence on digital distribution. Discover how disruptors like Uber and Airbnb are reshaping traditional industries while Apple’s ecosystem fosters creativity. Unpack the moral dilemmas surrounding technology and its frictional effects on value and privacy. Lastly, ponder the future of innovation in media and the evolving relationship between artificial intelligence and human creativity.
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The Great Flattening
- The internet has shifted the power dynamic from suppliers to consumers.
- User experience and discovery are now the key factors for success, leading to a flattening of content.
Commoditization of Content
- The internet, particularly platforms like Google, Facebook, Amazon, and Netflix, flattened access to content.
- This has commoditized everything from news to products, making everything equally accessible.
Apple's iPad Ad
- Apple's iPad ad reflects the flattening effect of the internet by showcasing the device's versatility.
- The iPad, like the internet, provides access to a wide range of apps and functions, making various forms of content creation readily available.