Bill Shufelt, the Co-Founder and CEO of Athletic Brewing Co., joins the show to share his journey from working at a top hedge fund to starting the biggest non-alcoholic craft brewery in the US. Hear how he discovered the opportunity for non-alcoholic craft beer, how to reinvent a product category, what’s driven the success of Athletic Brewing, the story behind their flagship Run Wild IPA, and his favorite bars and restaurants in StamVegas. Connect with Bill at AthleticBrewing.com and on LinkedIn
