In this episode of Small Business Quick Wins, host Jay Schwedelson discusses the importance of "secret shopping" your own business to uncover leaks in your sales funnel. He shares alarming statistics about small business failure rates and how lack of follow-up is the main reason businesses fail, not lack of demand.

Key Discussion Points:

- Secret shop your own business by calling your phone number, filling out web forms, and replying to emails as a mystery shopper to evaluate customer experience
- You have just 3 hours to respond to a web lead before losing 40% of opportunities
- 22% of small businesses fail in the first year, 50% by year 5 (00:05:40)
- #1 reason small businesses say they failed is "lack of demand" but it's really due to lack of follow-up

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