ESPN's Frustration with MLB's Streaming Deals

ESPN is perplexed by Major League Baseball's decision to accept significantly lower deals from streaming platforms like Apple and Roku while they pay a hefty $550 million annually for exclusive Sunday Night Baseball access. The frustration arises from the comparative value of these contracts, with ESPN feeling they are over-investing for diminishing returns as Sunday Night Baseball struggles to attract viewers, averaging less than 2 million recently. Additionally, the trend of MLB testing these streaming partnerships creates a perception that ESPN’s substantial financial commitment could be undermined, leading to feelings of being undervalued as a broadcast partner. The situation raises important questions about the future of media rights in baseball and how ESPN will respond amidst growing competition from streamers offering more affordable options for exclusive games.