
AI and I
He Built an AI Audience Simulator. It’s the Future of Customer Research. - Ep. 49 with Michael Taylor
Feb 26, 2025
Michael Taylor, creator of Rally and co-author of a book on prompt engineering, joins to discuss his innovative AI tool for simulating customer responses. He shares how AI can create diverse virtual focus groups, enhancing customer research without the risks associated with traditional methods. Michael explains the role of AI in generating tailored content, such as headlines, and emphasizes the importance of effective prompt engineering. With insights on using AI creatively, he showcases Rally's capabilities, demonstrating its value for market testing.
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Quick takeaways
- Simulating AI personas can aid in testing marketing assumptions and ideas before implementation.
- AI tools can provide valuable feedback for content creation, improving the decision-making process.
Deep dives
AI Simulations of People for Marketing Insights
Using AI to create simulations of multiple characters can provide valuable insights for marketing. By inputting prompts and observing the responses generated by the AI, marketing decisions can be tested and analyzed before implementation. This process allows for risk-free testing of ideas and assumptions, enhancing the decision-making process.
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