Sales Transformation: From approved vendor to trusted advisor

Sales transformation. A catch phrase "for virtually every C-level executive in the race to find answers to questions about sales and earnings growth, positioning and differentiation; even survival," says Bob Nicols, author of The Journey to Sale Transformation: Twenty-five Axioms for Becoming a Trusted Partner to your Customers. Bob and other experts have a lot to say about why and how your sales organization needs to change...now. Bob Nicols, AXIOM Sales Force Development: "Sales is the most broken of all business functions." Kimberly Senior, AT&T: "Transformation, like a leopard's spots changing, happens seldom and slowly. Transformation is a marathon, not a sprint. So, the key to success in driving any type of transformation is committed, focused, disciplined incremental improvement over time." Nicholas Kontopoulos, SAP: "Sales force automation is dead :)." Join us for their insights on Sales Transformation: From approved vendor to trusted advisor.