Influence Unlocked Failing fast and building resilience with Gretta Van Riel
In the first episode of Influence Unlocked I speak to one of Australia’s top young serial entrepreneurs, Gretta van Riel – influencer marketing queen, self-made millionaire and member of the Forbes 30 Under 30 list.
At the age of 22 and with only $24 in her bank account, Gretta launched her first startup, SkinnyMe Tea. After selling over 11 million cups of tea worldwide in 5 years and winning the Shopify Build-A-Business competition in 2013, Gretta went on to create four more multi-million dollar businesses including watch company The Fifth and her latest venture, Hey Influencers. But it hasn’t all been smooth sailing, and Gretta is very upfront about some of the struggles that threatened to upend things.
Gretta speaks about mental resilience, dealing with financial ebbs and flows, and harnessing the power of nervous energy. Gretta also shares some fantastic actionable tips you can apply now to your social media strategy. And, if that isn’t enough, she reveals something about herself for the first time and provides a sneak preview of her next exciting project.
Influence Unlocked is hosted by Samantha Dybac, founder of The PR Hub, and produced by Piccolo Podcasts.
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Samantha Dybac
Managing Director and founder The PR Hub
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Producer: Andrew Menczel
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