Embracing Demand Gen Amid Challenging Economic Times

As B2B SaaS sales become more challenging, demand gen can be an important way for companies to attract, educate, encourage, and nurture prospects.

In this episode of Marketing Spark, Chris Roche talks about the benefits of demand gen and how companies can get started or ramp up their efforts.

We also talk about how B2B SaaS brands can leverage LinkedIn and experiment with TikTok.