Banking on Digital Growth 266) Bridging IQ and EQ: Why Innovation Is Only As Good As Communication
The pandemic put fintech innovation on a near-vertical trajectory as financial brands pivoted into the next stage of our digital evolution. But despite the brilliant minds behind them, some of the fantastic new products we’ve seen in the last few years are failing.
Greg Palmer, Vice President of Finovate, believes it’s because companies designed those products for rational people. But your typical consumer isn’t rational when it comes to their finances, so fintechs need to meet them where they are.
Join us as we discuss:
- What we should be paying attention to in fintech innovation (7:01)
- How financial coaching can help consumers understand products (17:08)
- Increasing the emotional quotient in fintech applications (24:32)
Check out these resources we mentioned during the podcast:
- Finovate
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