According to industry leaders such as Forbes, LinkedIn, and the World Economic Forum, the ability to influence and persuade others is among the top three essential soft skills in today’s business world. However, it’s crucial that persuasion is conducted in an ethical manner, ensuring that a favorable outcome is likely for all parties involved.

Known as the “godfather of influence,” Dr. Robert Cialdini has spent over 40 years conducting scientific research on how to ethically persuade others. He's the author of several New York Times bestsellers, including “Influence: The Psychology of Persuasion,” which has sold over 8 million copies, and “Pre-Suasion: A Revolutionary Way to Influence and Persuade.” In addition to his groundbreaking research, Dr. Cialdini has built his reputation by going undercover at used car dealerships, fundraising organizations, and telemarketing firms to observe persuasion in the wild. Numerous leading enterprises have sought his expertise, including Microsoft, Google, and Berkshire Hathaway. Through the Cialdini Institute, the world's most trusted educational institute in ethical persuasion, he has combined his knowledge into seven principles of persuasion, offering a systematic approach that anyone can use to get a “yes” more often. In Episode 212 of The Mindset Game® podcast, Dr. Cialdini discusses the following: 

• Why ethical influence is more effective than non-ethical influence, as well as surprising results from Dr. Cialdini’s research demonstrating the effects that an ethical vs. unethical culture can have on an organization’s employees and bottom line
• Why it’s crucial for leaders to develop a mindset aimed at developing a culture of ethical persuasion within their organizations
• A detailed description of the 7 principles of influence: reciprocation; likability; authority; social proof; commitment and consistency; scarcity; and unity

To learn more about Dr. Cialdini and his programs through the Cialdini Institute, visit https://cialdini.com. 

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