Carma HoldCo Co-Founder & CEO Adam Wilks

In this episode, Clint Betts sits down with Adam Wilkes, the visionary co-founder and CEO of Carma, a global house of brands that partners with cultural icons like Mike Tyson, Ric Flair, and Future to revolutionize industries. Under Adam's leadership, Carma creates unique products and experiences through brands such as Tyson 2.0, Ric Flair Drip, and Evolve by Future, bridging the worlds of entertainment, culture, and commerce.

Timestamps:
00:00 - Introduction to Adam Wilks and Carma HoldCo
00:54 - Overview of Carma HoldCo's Brands and Products
03:21 - Mike Tyson's Involvement and the Genesis of Carma HoldCo
04:22 - The Creation and Success of Mike Bites
06:00 - Global Expansion and Adaptation of Products
09:10 - Evolution and Future of the Cannabis Industry
12:40 - Personal Anecdote: Adam's Grandmother and Cannabis
13:06 - A Day in the Life of Adam Wilkes
14:30 - Leadership Philosophy: People First
15:34 - Advice for Entrepreneurs and Investors in the Cannabis Industry
17:27 - Elements of a Great Marketing Campaign
19:33 - Selecting Celebrities and Influencers to Work With
22:06 - Manufacturing and Partnering with Growers
24:24 - Acknowledging Those Who Gave Adam a Chance
26:18 - Closing Remarks and Gratitude