Sales continues to evolve rapidly, but the one constant is that meaningful customer relationships lead to long-term success. To build genuine connections, sales professionals must establish trust, rapport and credibility—and Doug Dvorak is here to show us how to do just that. Doug Dvorak is not your average sales expert – he's the founder of the Sales Coaching Institute, a seasoned professional in sales, digital marketing, and motivation, and a master at solving big business problems. His insights are sought after by top organizations looking to revolutionize their sales strategies and cultivate high-performing sales teams. In this episode, Doug uncovers the misconceptions about sales, the critical role of developing executive presence, and the game-changing influence of embracing technology in sales. Discover the secrets behind Doug's approach of in-depth research, the significance of creating a motivational sales culture, and the impact of AI tools in boosting sales productivity. Packed with actionable advice, this episode of Mental Selling is a must-listen for sales professionals aiming to excel in their careers. In this episode, you’ll learn: The importance of building trust with customers through research, preparation, and authenticity How sales digitization and leveraging technology is a fundamental investment for success Why a magnetic sales culture attracts and retain high-performing salespeople Resources: Learn more about Doug: dougdvorak.com Doug’s LinkedIn: https://www.linkedin.com/in/doug-dvorak/ Doug’s Twitter: https://twitter.com/salescoach1064 Doug’s Books: Developing Executive Presence (The Essential Skills to Sell to the C-Suite), A Sales Leader’s Guide to Success, The Sales Coaching Playbook, A Sales Leaders’ Playbook, The Masters of Success Jump into the conversation: [00:00] Introduction to Mental Selling [01:41] Misconceptions the Sales’ Mindset [05:16] Building Trust and Rapport with Customers [09:29] Mentorship and Structured Onboarding for Sales Professionals [14:19] Selling into Small and Medium-Sized Businesses (SMBs) [17:27] Strategic Use of Technology in Sales [18:48] Developing Executive Presence and Understanding Business Drivers [22:19] Creating a Magnetic Sales Culture [35:27] Elevating Sales Performers into Leadership Roles