Awaiting Approval Awaiting Approval. Season 1, Episode 2 : Charmaine Wyland
Jun 18, 2025
Charmaine Wyland, a user-focused design leader with experience at major brands like Gumtree and Expedia, shares her unconventional career path and insights on creative leadership. She discusses the importance of tactile creativity through traditional writing methods and drawing inspiration from the real world. Charmaine offers valuable lessons on navigating leadership changes and aligning with company culture during transformations. Her passion for team dynamics and empathy in the workplace highlights how leaders can thrive in a rapidly changing creative environment.
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Pen and Paper Boost Creativity
- Use pen and paper daily for idea generation and unsticking creative blocks.
- The tactile process helps engage multiple senses and enhances memory and creativity.
Shop Windows Inspire Homepage Design
- Charmaine challenged her team to analyze local shop windows to improve homepage design.
- This exercise encouraged thinking beyond online inspiration and promoted lateral creativity.
Serpentine Career Journey
- Charmaine's career path included diverse roles from teaching horseback riding to leading UX teams.
- She progressed through multimedia design, advertising, and leadership roles in multiple countries and industries.