LTM 98: How to manage the cashflow of your marketplace business feat. Storfund

LTM 98: How to manage the cashflow of your marketplace business feat. Storfund

What is often preventing marketplace sellers from growing? A lack of liquid funds, because a lot of money is either tied up in inventory or sits with the marketplace operator for weeks before it is paid out to the seller. That's why Ingrid and Valerie are dedicating this episode to the topic of financing and managing working capital. They are joined by Ann-Kristin Lipsky, who sells various of her own brands on marketplaces, and Joep Backx, Director of Sales at Storfund.

Storfund has developed a concept to help sellers out of financial bottlenecks. In the podcast, they speak very openly about emergencies and the lack of support from banks. And Ann-Kristin explains how a competitor used a minor violation of terms of service to take her out of the race in Europe for months.

Note from the sponsor MediaMarktSaturn:

With a turnover of 22.4 billion euros, MediaMarktSaturn is one of Europe's leading consumer electronics retailers. Since launching its marketplace in Germany in 2020, the company has been pursuing an international strategy and is now represented in Spain, Austria, Italy, and the Netherlands. Belgium and Poland will follow in 2025. The range includes around 2 million products in categories such as IT, TV, household, gaming and more. With additional services such as easy marketplace integration and individual support, MediaMarktSaturn makes it easier for its approximately 1600 retailers to do business on the marketplace. And if you want to know more, take a lookat the detailed marketplace portrait of MediaMarktSaturn.

Newsflash:

It is said that Temu requires local European distributors to price 15% lower than Amazon.

Chapters

12:08 Marketplace Strategies and Expansion Plans

13:45 Understanding StoreFund's Role in Financing

18:02 Newsflash

28:02 The Importance of Financing for Growth

30:08 Understanding Product Portfolios and Market Risks

32:01 The Struggles of Female Entrepreneurs in Funding

36:27 Innovative Financing Solutions for E-commerce

42:14 The Cost of Financing and Its Impact on Growth

46:32 Expanding to New Marketplaces