The Briefing Race for deadly disease vax + Mediscare & Temu Trump: Spot political spin
Apr 15, 2025
In this engaging discussion, Caroline Fisher, a political communication professor and former journalist, sheds light on the art of political spin. She examines how methods like 'Mediscare' shape public perception leading up to elections. The conversation dives into Australia’s urgent vaccine efforts against Disease X and the startling rise of bots in online interactions. Additionally, Caroline highlights innovative approaches to public health awareness, including using platforms like OnlyFans, prompting a blend of politics and social responsibility.
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Episode notes
Australian Spin Is Milder
- Political spin ranges from mild rhetoric to outright lying depending on the campaign context.
- Australia's 2025 election spin is milder compared to the US, with some American-style tactics less effective here.
Fear Drives Effective Spin
- Effective political spin combines appeals to emotion, credibility, and logic.
- Currently, fear-based emotional appeals dominate campaign communications.
Research to Spot Political Spin
- Voters should conduct their own research and consult fact-checkers to navigate political spin.
- Approach political claims with skepticism, as all sides try to appear more trustworthy by discrediting opponents.