Episode 6: Self-liquidating offers: a boring term that makes us sound super smart! Join Lee and Russell as they discuss ways to advertise and push a pre-order using a direct store bundle–the author version of a self-liquidating offer.

Opening credits and editing by the amazing Jim Wilbourne. 

* Self-liquidating offers in courses and nonfiction, and now fiction

* Russell’s pre-order marketing strategy  

* Launch marketing strategy 

* Nick Erik’s 5x5 ad creation strategy

* Nick’s recommended romance audience: Diana Gabaldon, Danielle Steele, Nora Roberts, EL James, Sylvia Day, Contemporary romance   

* How to test ads

* What is the halo/spillover effect and why is it worth millions?

* “He was everything, he was nothing…and now he’s a potato!” 

* The two ways to make a direct store: Shopify or landing page with a store plug in like Optimize Press 

* The benefits of running ads to your own store versus Amazon or other retailers 

Resources: 

* Free Book Launch Checklist (includes how to apply for merchandising)

* Russell’s book launch checklist (the generic one tailored to him): https://BookHip.com/BDJDMNG 

* Solid marketing and ad advice: nicholaserik.com

* Steve Pieper’s direct sales course: app.stevepieper.com 

* Russell’s offers

* www.russellnohelty.com/obsidiansales

* russellnohelty.myflodesk.com/rc0k0kug3u

* www.russellnohelty.com/ichabodcomplete/

* www.russellnohelty.com/series/the-godsverse-chronicles/

This is a public episode. If you would like to discuss this with other subscribers or get access to bonus episodes, visit www.sixfigureauthorexperiment.com