China Consumers Are Back, Just in a Different Way

China's consumers are a powerful force – the world's second-biggest spenders after the US. Officials want to harness this to transform the nation into a "mega-sized consumer powerhouse," and there are some initial signs of success with increased spending on home appliances, toys and jewelry.

But how sustainable is this uptick in conspicuous consumption, and how much should investors worry about the Chinese consumer being fundamentally changed by the pandemic and real estate crash? Despite policymakers efforts to create a consumer-based economy, it still only accounts for about 39% of GDP, significantly below the OECD average of 54%.

This week we take a deep dive into the Chinese consumer with Catherine Lim, senior analyst for consumer and technology at Bloomberg Intelligence, and Anson Bailey, head of Asia Pacific consumer and retail at KPMG. They speak with John and Katia.

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