From Content Marketing to Community Building featuring PeerSignal’s Camille Trent | S:2 Ep:12

Guest: Camille Trent, Director of Content & Community at PeerSignal

In this episode, Camille covers:

• Her career expansion from content to community
• Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community
• Her work turning PeerSignal’s audience into a true community
• Creating a “growth loop:” Allowing content to fuel community and vice versa
• PeerSignal’s strategy for measuring the overlapping success of content and community
• Trends in influencer marketing, owned communities, community tech, & decentralized audience building

Additional Links:

• Follow PeerSignal on LinkedIn