Guest: Camille Trent, Director of Content & Community at PeerSignal
In this episode, Camille covers:
- Her career expansion from content to community
- Building her role with intent by looking for a company that focused on quality, meaningful content, investment in community
- Her work turning PeerSignal’s audience into a true community
- Creating a “growth loop:” Allowing content to fuel community and vice versa
- PeerSignal’s strategy for measuring the overlapping success of content and community
- Trends in influencer marketing, owned communities, community tech, & decentralized audience building
Additional Links:
The Community-Led Growth Show