Waveform: The MKBHD Podcast Carl Pei Discusses the New OnePlus Nord & How Smartphones Are Made From Concept to Market
Jul 14, 2020
In a captivating discussion, Carl Pei, the co-founder of OnePlus, delves into what it takes to bring a smartphone to life. He shares insights about the design and pricing strategies behind the OnePlus Nord, balancing affordability with quality. The conversation explores how community feedback shapes products and the tough decisions between features like camera quality and battery performance. Pei also highlights the intricate journey from concept to market, showcasing the collaborative efforts that define modern smartphone development.
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OnePlus Nord Philosophy
- OnePlus is launching the Nord phone line to offer a more affordable option, going back to their roots.
- The Nord utilizes the Qualcomm 765G chipset, providing a flagship-level experience at a mid-range price.
Consumer-Centric Approach
- OnePlus' product development starts with consumer needs, not a predetermined price point.
- They prioritize camera quality, a smooth user experience, and brand trust based on consumer feedback.
Cost of NFC
- Marques Brownlee and Carl Pei discuss the cost of adding NFC to a phone.
- Carl mentions that NFC costs approximately $4 in the bill of materials.