Former McKinsey partner and author Sri Kaza shares how small businesses can turn their size into a superpower. Through his “Underdog Principles” — Positioning, Proximity, and Purpose — Sri reveals why true success lies not in scale, but in connection, clarity, and conviction. A must-listen for every entrepreneur ready to rewrite the rules.

00:32- About Sri Kaza

Sri is an author of a book titled Unconvention - A Small Business Strategy Guide.
He has developed the underdog principles, which is a strategic framework that helps small businesses leverage their inherent advantage of positioning, proximity and purpose.
He's a former McKinsey partner for small and a small business advocate.

Salt Sugar Fat