The Circuit with Emily Chang Netflix's Bela Bajaria on Finding The Next Global Hit
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Apr 25, 2024 Netflix's Chief Content Officer, Bela Bajaria, discusses the streaming giant's global strategy, focusing on multicultural content, Latin American expansion, and the importance of diverse storytelling for a worldwide audience. The podcast delves into Netflix's unique approach in capturing global viewership and reshaping the entertainment landscape.
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Representation Shapes Viewers' Identity
- Bela Bajaria tied her multicultural upbringing to why representation on screen matters deeply for audiences.
- She argues seeing yourself or learning another culture via TV shapes identity and empathy.
Follow Local Creatives' Gut Judgement
- Trust local creative executives' gut judgment when greenlighting projects.
- Look for a specific voice, tone, or originality that makes you feel something.
Art Beats Algorithms For Greenlights
- Bela emphasizes creativity over algorithms for greenlighting original shows and films.
- She insists no algorithm can predict bold, human-led creative choices like Beef or The Queen's Gambit.