The Circuit with Emily Chang
Netflix's Bela Bajaria on Finding The Next Global Hit
Apr 25, 2024
Netflix's Chief Content Officer, Bela Bajaria, discusses the streaming giant's global strategy, focusing on multicultural content, Latin American expansion, and the importance of diverse storytelling for a worldwide audience. The podcast delves into Netflix's unique approach in capturing global viewership and reshaping the entertainment landscape.
25:14
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Quick takeaways
- Netflix's strategy involves producing content outside the US to diversify offerings and appeal to global audiences.
- Prioritizing local hits allows Netflix to build a strong content foundation for potential global success.
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