246 How To Create A New Product, Company, and Category While Having A Baby, All At The Same Time with Malibu Mylk Founder Brittany Fuisz

In this episode of Follow Your Different, we are joined by Brittany Fuisz, the founder of Malibu Mylk. She is an entrepreneur and a friend who I respect and admire deeply.

When Brittany was trying to have a baby for the first time, she was having some difficulty. So she went to work, specifically on improving her diet. She then discovered some huge problems with some of the major categories of alternate milk, like oat and almond milk. So she got busy in her kitchen.

What you’re about to hear is an extraordinarily powerful example of what a mission driven founder is. Someone with a point of view, someone who wants to move the world from the way it is, to a new and different place.

Brittany Fuisz and How Malibu Mylk came to be

Brittany starts off by sharing how she got the idea for Malibu Mylk. She got the idea for it around March of 2018, when she was still working at Yelp. Though she didn’t really go for it full time until she left Yelp later that year.

She had the idea for it when she was trying to have a baby for the first time. After consulting with the doctor, she opted to try a strict diet called the Elimination Diet or Autoimmune Protocol. Basically, she had to eliminate all major allergens in her diet. This means no dairy, nuts, gluten, soy, etc.

So while looking for milk alternatives, she discovered a huge problem: most milk substitutes either have nuts, soy, or gluten. That’s when she had the idea to use something different.

“I was driving past downtown LA and I thought, what if I make milk from flaxseed? Like it was just a sign in the sky. I needed to make flax milk. And so I went home that day, I pulled out my blender. I did go to culinary school many years ago. So I know how to cook.” – Brittany Fuisz

Hitting the Ground Running with Malibu Mylk

After trying out and getting her desired results with the flaxseed milk, Brittany did what any aspiring entrepreneur would do. She reached out to Whole Foods Market with her idea. Brittany pitched the idea for Malibu Mylk, and was surprised when the buyer immediately set up a meeting for it.

While Brittany wanted to delay the meeting to better prepare for it, the buyer said that the meeting was set. So she had to take a crash course on the food and beverage industry and learn the ropes quickly.

“I did a crash course in food and beverage with a friend who’s in the industry the day before the meeting. And I went in with little samples. I had some mock packaging made up. Then I learned about margins, which is how the grocery world works. I went in and I pitched the buyer on the dream that is now Malibu Mylk. She tasted my samples and she said, “Well, I’d love to get this in stores the coming weeks”. I thought well I can’t do the coming weeks, but we can do it in the coming months.

Actually, the timing worked out beautifully because I’d have to go into my first production run, knowing that Whole Foods is going to be a customer.” – Brittany Fuisz

Brittany’s Challenges with Malibu Mylk

Brittany further explains the challenges she had at the beginning of Malibu Mylk. The biggest challenge for her was finding a great manufacturer, a co-packer. There weren’t many that produced her type of product, and the ones she found were awful and expensive. When she finally found one she liked, they said no to her.

So she got an acquaintance who was already manufacturing something in that company, and asked for an introduction. She wasn’t deterred by the first and succeeding No’s that she received, and kept pushing on.

“You’re gonna hear a lot of No’s that you’re gonna hear no, again and again and again. And if you’re not willing to turn it into a yes, some way or another, it won’t work.” – Brittany Fuisz

To hear more from Brittany Fuisz and how she created Malibu Mylk to what it is today, download and listen to this episode.

Bio

Brittany Fuisz is the Founder/CEO of Malibu Mylk, the world’s first organic flax milk. Allergen-free (dairy free, gluten free, nut free, soy free), full of fiber and omega-3s, Malibu Mylk is creamy and thick and is good for our bodies and our planet.

She is a seasoned Marketing Maven and published writer with leadership skills and a track record of driving growth and brand building. A social connector with experience in consumer apps, direct response, media and sales.

Brittany attained her degree in marketing and management from Georgetown University, and then a diploma from Le Cordon Bleu. She began her career with Hillstone Restaurant Group in their manager training program. She spent time working on the line at three Michelin star Le Bernardin in NYC, as well as the Food Network in new business development. Brittany has also appeared on KTLA news, as a guide to the City of Angels.

Links

Website: MalibuMylk.com

Instagram: @MalibuMylk

We hope you enjoyed this episode of Follow Your Different™! Christopher loves hearing from his listeners. Feel free to email him, connect on Facebook, Twitter, Instagram, and subscribe on iTunes!