The Hard Way With Joe De Sena Joe De Sena Interviews Jeff Vernon | Disrupting the Running Industry
Jeff Vernon learned grit and perseverance as a kid in the family business. Those lessons carried him through a series of entrepreneurial successes and brought him where he is today - disrupting the fitness industry with a treadmill that makes you work harder and run better. In the sport of OCR or Crossfit coaches work on perfecting a series of skills training, but overlook proper running form. As humans understanding our gait and how to properly propel ourselves is imperative! Not only to prevent injury but to improve performance! As Joe De Sena says, “performance always wins.” Whether you’re pruning grapevines in snowy blizzards in upstate New York or disrupting an industry of millions - one thing is clear - you have to hammer through all the obstacles and just keep treading on.
LESSONS
- Nothing is achieved without hard work
- Hammer through the obstacles
- Perfect practice makes perfect
- Be aware of opportunities you chance upon
- Learn how to run properly to avoid injury
- Being a disrupter takes fortitude
- Success is never a straight line- it’s bumpy
- Adapt & overcome
- Improve pace, speed, distance & time
LINKS
www.TRUEFORMRUNNER.COM/SPARTAN
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LL24H Podcast with Brian “Tosh” Chontosh
TIME STAMPS
0:00 Joe introduces Jeff’s interview
1:45 Interview begins on the treadmill
2:45 The 24 hour shipping container challenge: LL24H
4:35 Isiah Vidal jumps in at last minute to support The Whiteboard Project
6:30 Creating a running program with SGX
7:30 Tending a vineyard in western New York
9:00 Mitigating challenges of mother nature
11:00 Learning repeatability, scalability & best practices
13:20 Running a vineyard in Connecticut
15:00 The treadmill as a tool for training proper form
17:20 Helping people walk & run better
18:30 Disrupting the industry
20:00 Dealing with lawsuits & challenges
21:30: Takeaways
23:25 Pay attention to opportunities
24:40 Prevent injury by practising proper running techniques
26:00 Success is not a straight line
27:15 Skills acquisition can be intuitive with the right tools
29:00 Performance always wins
30:34 Joe debriefs lessons learned & running in his garage
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CREDITS:
Producer – Marion Abrams, Madmotion, llc.
Host: Joe De Sena
Dr. Johnny Waite, Col. Nye & Sefra Alexandra are off finding their TRUEFORM
Synopsis – Sefra Alexandra | Seed Huntress
Production Assistant - Andrea Hagarty
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