Rory Sutherland is the Vice Chairman of Ogilvy, an attractively vague job title that has allowed him to co-found a behavioral science practice within the agency. Sutherland is a brilliant copywriter and marketing mind, who has an uncanny ability to hold separate ideas simultaneously.

(0:00) Once you see it, you can’t look at the world the same

(0:54) Electric cars

(2:02) Only obvious in retrospect

(4:16) Second Life

(7:10) Perspective of time

(10:10) Too many choices in products

(14:30) Typewriter

(18:20) Video conferencing

(19:43) Mobile phones

(21:11) Rory as an early adopter

(24:05) Electric bike

(27:00) More electric cars

(32:22) Derek Sivers

(33:01) Wealth accumulation

(36:10) The problem with blockchain

(37:17) Elon Musk buying Twitter

(39:41) Rory’s problem with Amazon Prime

(43:51) Similarities between Elon Musk and Steve Jobs

(46:23) James Watt invented the horsepower

(48:11) Conservatism but open

(51:23) How you present information to people has a bearing on how it’s acted upon

(52:00) Rory’s color lesson

(54:14) What makes for a good story?

(57:03) Self-deception is an essential evolutionary function

(58:55) Is creativity good for mental health?

(1:01:49) Rory’s neuroticism

(1:02:30) Nuance on Twitter

(1:06:43) Nature vs. nurture

(1:10:46) American belief “life is capable of continuous improvement”

(1:15:40) Fame’s benefits

(1:19:46) A case against niching down

(1:22:00) Personal brand

(1:27:54) Connecting with Rory

(1:29:30) Meeting celebrities… “Was he/she nice?”

(1:34:31) Trump the silverback gorilla?

Connect with Rory – https://twitter.com/rorysutherland

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Episode 1127: Podcast: Petcore Europe 2024 - key takeaways for the R-PET market