Your Digital Marketing Coach with Neal Schaffer Beyond the Numbers: How to Unlock Marketing Insights That Drive Action
Data is everywhere in digital marketing, but are you truly using it to your advantage? In this episode of the Your Digital Marketing Coach podcast, I sit down with Brett Townsend, Senior VP of Strategy at Quester, to break down how brands can go beyond the numbers and uncover real insights that drive action.
Marketing analytics is more than just reporting results—it’s about finding the hidden patterns and consumer narratives that can shape better campaigns, stronger products, and deeper customer relationships. Brett shares his expertise from working with major global brands like Pepsi, Doritos, and Walmart, along with insights from his book, Insights on the Brink: Revitalizing the Market Research and Analytics Industry.
If you're a small business or marketer looking to turn data into meaningful strategy, this episode is packed with valuable takeaways.
Guest Links
- Connect with Brett on LinkedIn
- Buy Insights on the Brink: Revitalizing the Market Research and Analytics Industry on Amazon
- Quester
Learn More:
- Buy Digital Threads: https://nealschaffer.com/digitalthreadsamazon
- Buy Maximizing LinkedIn for Business Growth: https://nealschaffer.com/maximizinglinkedinamazon
- Join My Digital First Mastermind: https://nealschaffer.com/membership/
- Learn about My Fractional CMO Consulting Services: https://nealschaffer.com/cmo
- Download My Free Ebooks Here: https://nealschaffer.com/books/
- Subscribe to my YouTube Channel: https://youtube.com/nealschaffer
- All My Podcast Show Notes: https://podcast.nealschaffer.com