
Marketing Spark (The B2B SaaS Marketing Podcast)
A Better Way to Read Business Books: Laura Valvasori
Most business books are dull.
I read the first 25 pages before a book loses its appeal. The writing is dense, the topic doesn't warrant a book, or I quickly get the point.
Laura Valvasori has developed a new and interesting way for people to get more value from business books.
She recently launched the Business Book Collective, a virtual community that combines a Mastermind group and a book club.
Each month, you read a book and share your thoughts and take-aways with like-minded people.
It's a brilliant concept because you're held accountable to finish the book and you benefit from the collective wisdom of the community.
Laura literally stumbled upon the idea a few months ago. But unlike many ideas that come and go, she embraced it and launched in January.