The So What from BCG Successful CEOs Know That Growth Isn’t Magic. It’s Management.
Jan 14, 2026
In a captivating discussion, Tuukka Seppä, BCG's Global Chair of Transformation, shares insights on how CEOs can effectively manage growth. He highlights that growth is not random but a strategic choice requiring bold targets and structured leadership. Tuukka also addresses why some companies thrive during volatility, the importance of a Chief Transformation Officer, and how a mix of discipline and flexibility fosters innovation. Plus, he reveals how AI can revolutionize growth programs and the crucial steps CEOs should take to seize opportunities.
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Growth Is Manageable, Not Magical
- Growth is not a random outcome and can be managed deliberately like cost programs.
- Treating growth as a systematic capability changes how leaders approach strategy and execution.
Set Bold Targets And Hard Governance
- Set bold, measurable targets and break them into actionable workstreams with clear governance.
- Maintain transparency, milestones, and accountability to accelerate and sustain growth.
Balance Discipline With Renewal
- Discipline must be balanced with space for renewal and innovation to capture unforeseen opportunities.
- Successful companies overinvest in innovation and sales while keeping executional rigor.