Maybe It's Time to Rethink Pinterest with Hayley Price (241)

Sep 25, 2025

Hayley Price, an artist, gallerist, and coach who founded The Scouted Studio, dives into the power of Pinterest as a marketing tool for artists. She reveals how old pins can drive traffic for years, comparing Pinterest’s search engine capabilities to social media. Price shares strategies for linking blog content to pins, creating multiple pins from a single post, and optimizing content for better visibility. She also discusses using Pinterest for creative inspiration, storytelling, and engaging potential buyers, making it a vital part of an artist’s marketing arsenal.

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INSIGHT

Pins Have Lasting Reach

Pinterest offers long-term visibility because pins can drive traffic years after posting.
Hayley Price reports ~40% of her current website traffic comes from pins she created six to seven years ago.

INSIGHT

Pinterest Is A Search Engine

Pinterest functions more like a search engine than a social feed and surfaces pins by queries.
Use keyword thinking similar to SEO to make pins discoverable over time.

ADVICE

Connect Instagram To A Business Account

Connect your Instagram to a Pinterest business account to auto-post Instagram content to Pinterest.
That one-time setup starts passive distribution with no extra daily work.

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host: Alyson Stanfield

Pinterest isn’t just for recipes and home décor—it’s one of the most underutilized marketing tools for artists. In this episode, host Alyson Stanfield talks with artist coach Hayley Price about how she’s still getting traffic from pins created years ago and why Pinterest should be part of your long-term strategy. Discover how to turn your existing content into evergreen visibility for your art.

Why Pinterest functions more like a search engine than a social platform
How pins can drive traffic for years, not hours or days
The easiest way to start using Pinterest if you already post on Instagram
Smart strategies for linking pins so they keep working—even after artwork sells
How to use Pinterest not just for marketing but also for creative inspiration

HIGHLIGHTS

00:30 Meet Hayley Price—artist, gallerist, coach, and podcast host

02:20 Why Pinterest offers long-term visibility compared to Instagram

03:20 How Pinterest functions as a search engine (not social media)

05:10 How interior designers and collectors use Pinterest to discover art

06:30 Doubling your SEO efforts by linking blog posts to pins

08:40 First steps: setting up a business account and connecting Instagram

12:20 Creating multiple pins from one piece of content (without extra work)

19:00 What kinds of pins perform best for artists

24:40 How to keep pins working even after artwork has sold

28:20 Success story: 40–50% of gallery traffic still coming from old pins

29:50 Why ads often perform better on Pinterest than Instagram

33:20 Pinterest as a digital mood board for artistic inspiration

37:00 Hayley’s creative routine and how she balances her multiple roles

ACTION

Choose one Inspired Pinterest Action:

Repurpose something you’ve already shared on Instagram
Start a new board for your blog posts or a collection
Revive an old board with fresh pins

Just one step this week can set you up for visibility long after you hit publish.

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📖 To read more, see images, find resources mentioned, and leave a comment, visit https://artbizsuccess.com/pinterest-price

⭐️ Connect with and see more of her art and the artists she features: https://thescoutedstudio.com/

🔶 If you’re ready to stop spinning your wheels on random marketing tasks and instead build a strong, reliable foundation for your art business, check out Essentials for Artist Success. Inside, you’ll find the structure, coaching, and accountability to help you turn intentions into consistent action. Learn more at artbizsuccess.com/essentials.

⛰️ The Art Biz is recorded on the traditional land of the Cheyenne, Arapaho and Ute tribes.

~ ~ ! ATTENTION INDIGENOUS ARTISTS and BIPOC ARTISTS ! ~ ~

This is an invitation to all Indigenous and BIPOC artists, wherever you are in the world, to share your story here on The Art Biz. Here’s how ~~~~> https://artbizsuccess.com/pitch-podcast/