In this episode, taken from Robbie’s appearance on Aly King-Smith’s A Listening Life podcast, Robbie gives one of his most most concentrated downloads ever on everything he knows about growing a coaching business.

In particular, Robbie and Aly cover:

Why, despite being a prolific writer and producer of content, Robbie thinks content creation is a terrible way to grow a coaching business.

How Robbie reframed proposals and pitching to an opportunity to practice, and the difference that can make.

A deep-dive into pricing and money, including how Robbie started from £30 per session and how he grew from there.

The Coaching Business Flywheel - to see a diagram of Flywheel, and read Robbie’s ebook, An Introduction toThe Coaching Business Flywheel,visit https://www.thecoachsjourney.com/the-coaching-business-flywheel

This episode is packed with practical advice and personal anecdotes from Robbie’s journey in the coaching industry. Whether you're a new coach or an experienced practitioner, Robbie's insights on pricing, client acquisition, and content creation offer valuable lessons for building a sustainable and profitable coaching business.

For more information about Robbie, visit https://www.robbieswale.com/

For more information about Aly and A Listening Life, visit https://www.linkedin.com/in/alykingsmith/ and https://open.spotify.com/episode/6wGHaf6oeebH6qFbTwZHsy?si=ciFxJttsRa64Poo_qmIvyA

Read more about The Coach's Journey at www.thecoachsjourney.com.

Music by My Good Man William: listen on Spotify: https://open.spotify.com/artist/4KmeQUcTbeE31uFynHQLQg

To support the Coach's Journey, visit www.patreon.com/thecoachsjourney and to join the Coach's Journey Community visit www.thecoachsjourney.com/community.

THINGS WE TALKED ABOUT THAT YOU MIGHT BE INTERESTED IN:

The 12 Minute Method: https://www.robbieswale.com/about-the-12-minute-method

Joel Monk: https://www.thecoachsjourney.com/podcast/episode-6-joel-monk-conversations-at-the-cutting-edge-of-coaching

Rich Litvin and The Prosperous Coach: https://richlitvin.com/book/

Steven Pressfield and The War of Art: https://stevenpressfield.com/books/the-war-of-art/

Jim Collins on the Tim Ferriss Show: https://tim.blog/2019/02/18/jim-collins/

Good to Great by Jim Collins: https://www.amazon.co.uk/Good-Great-Some-Companies-Others/dp/0066620996

Turning the Flywheel by Jim Collins: https://www.amazon.co.uk/Turning-Flywheel-Monograph-Accompany-Great/dp/0062933795

Brené Brown on Teddy Roosevelt: https://www.youtube.com/watch?v=8-JXOnFOXQk&t=0s

RUNNING ORDER

~5m - Realizing Coaching Could Be a Commercial Success
~8m - Setting Initial Coaching Rates
~10m - The 90 Day Money Game
~12m - Increasing Proposal Amounts
~13m - Overcoming Internal Dialogue and Resistance
~14m - The Importance of Making Proposals
~16m - Learning from Pitching and Proposals
~20m - Overcoming Fear of Rejection
~21m - Creating Content and Its Role in Coaching
~22m - Avoiding Procrastination in Business Building
~26m - The Coaching Business Flywheel Concept
~33m - Authenticity in Content Creation
~36m - Direct Invitations vs. Content Creation
~39m - Podcast as a Long-Term Strategy
~42m - Research Projects as an Alternative to Podcasting
~45m - Robbie's Experience with Writing and Podcasting

Kevin Ray Johnson