“Failure is the best way to learn…You have to try new methods and new things to surprise your audience and surpass your competitors.”

Keren Pakes is the Chief Brand & Communications Officer at Bright Data and the General Manager of The Bright Initiative. After 14 impressive years as an award-winning BBC News journalist (she won an Emmy?!), Keren left the field of journalism to pursue marketing senior leadership roles in the B2B tech space.

Today, Keren focuses her efforts on expanding the reach and impact of The Bright Initiative, an organization that uses web data to drive change across the globe.

Questions and topics we covered include:

• The advice Keren has for anyone who is transitioning from one profession into the world of marketing.
• The unique skills journalists bring to the table.
• What does the right pitch to a journalist look like?
• Should you begin your marketing career working at a startup or a big corporation?
• How to leverage your failures to help you grow in your career.
• The soft skills you need to learn to become a successful marketing leader.
• How to build a marketing department.

And more!

You can connect with Karen here: https://www.linkedin.com/in/kerenpakesmarketing/

Say hello via LinkedIn if you enjoyed listening to the podcast: www.linkedin.com/in/kennysoto